for Berlin-Chemie

Update: 24.01.2023

Last week: 2 week 2023 (09.01.2023 - 15.01.2023)

Last full month: December 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 125 448 4.1% 2.8% -0.1 33 904 780 6.7% 3.5% 0.1 6.7%
MoM 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
YTD 245 954 -60.0% 2.8% -3.8 65 669 710 -43.4% 3.5% -2.9 -6.1%
MAT 9 477 346 -30.5% 4.6% -1.9 1 969 877 248 -16.6% 4.6% -1.3 -2.4%
DEXALGIN
WoW 20 014 10.2% 0.4% -0.1 10 482 157 8.4% 1.3% -0.2 24.5%
MoM 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
YTD 38 182 -56.1% 0.4% -0.5 20 154 204 -40.6% 1.4% -1.1 -5.2%
MAT 1 536 819 -17.6% 0.6% -0.1 672 943 718 -5.5% 1.7% -0.3 -0.4%
ESPUMISAN (ADULTS)
WoW 53 997 33.9% 39.7% 0.3 36 243 073 46.4% 52.2% 3.1 32.8%
MoM 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
YTD 94 313 -54.1% 39.6% -22.3 60 995 339 -38.1% 50.9% -17.9 -28.2%
MAT 4 172 998 -21.5% 52.3% -13.5 2 171 038 015 -11.3% 58.2% -12.2 -1.2%
ESPUMISAN BABY
WoW 19 676 4.1% 27.3% -4.1 15 366 952 8.0% 43.6% -4 19.6%
MoM 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
YTD 38 572 -34.7% 29.2% -10.3 29 592 530 -15.5% 45.4% -8.7 -11.5%
MAT 1 405 653 -15.3% 36.6% -4.7 900 159 231 -7.4% 50.0% -6 -4.4%
FASTUM
WoW 16 410 16.6% 1.0% -0.1 10 216 749 19.9% 2.7% -0.1 26.2%
MoM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
YTD 30 488 -41.7% 1.0% -0.6 18 740 611 -24.4% 2.7% -0.8 -8.6%
MAT 1 018 796 -26.4% 1.1% -0.4 540 310 043 -15.8% 2.5% -0.7 -0.4%
IODOMARIN
WoW 60 106 42.7% 20.5% 0.1 11 040 409 41.4% 7.8% 0.4 42.0%
MoM 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
YTD 102 236 -19.2% 20.5% -2.1 18 847 736 -18.5% 7.7% -2.4 -11.0%
MAT 3 269 142 2.1% 20.5% -0.3 635 726 984 6.5% 9.0% -0.4 3.5%
LIOTON
WoW 12 579 20.1% 1.4% 0 15 319 148 23.5% 3.5% -0.2 22.5%
MoM 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
YTD 23 052 -54.5% 1.4% -1.2 27 719 281 -37.7% 3.6% -2.1 -15.4%
MAT 1 223 933 -27.8% 2.2% -0.6 1 290 604 563 -8.6% 4.6% -1.1 -8.0%
MEZYM
WoW 232 758 3.4% 19.2% -1.9 36 163 346 6.0% 13.1% -1.4 13.9%
MoM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
YTD 457 849 -51.1% 20.1% -12.3 70 266 215 -46.7% 13.8% -10.4 -21.1%
MAT 16 872 576 -19.5% 24.9% -4.3 2 582 565 880 -12.2% 17.7% -4.2 -5.4%
MIG 400
WoW 112 930 11.4% 2.2% -0.3 14 817 728 14.2% 1.9% -0.1 24.5%
MoM 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
YTD 214 312 -36.4% 2.3% -1.2 27 790 844 -28.2% 2.0% -1 -5.2%
MAT 8 273 722 -17.2% 3.2% -0.6 983 304 993 -12.9% 2.4% -0.7 -0.4%
PROSTAMOL
WoW 23 303 42.7% 14.5% 1 35 615 047 51.8% 16.6% 1.6 33.4%
MoM 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
YTD 39 631 -47.2% 14.1% -9.8 59 075 766 -40.1% 16.0% -9.8 -10.7%
MAT 1 511 113 -29.3% 17.8% -6.8 2 125 257 728 -21.4% 19.0% -7.7 -2.3%
RESPERO MYRTOL
WoW 25 387 14.7% 7.4% -0.2 14 353 033 16.2% 8.6% -0.1 17.4%
MoM 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%
YTD 47 523 -20.8% 7.5% -2 26 701 301 1.6% 8.7% -0.4 0.1%
MAT 1 289 004 61.3% 8.3% 2.9 623 980 947 69.8% 8.5% 2.8 5.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 245 954 -60.0% 2.8% -3.8 65 669 710 -43.4% 3.5% -2.9 -6.1%
DEXALGIN 38 182 -56.1% 0.4% -0.5 20 154 204 -40.6% 1.4% -1.1 -5.2%
ESPUMISAN (ADULTS) 94 313 -54.1% 39.6% -22.3 60 995 339 -38.1% 50.9% -17.9 -28.2%
ESPUMISAN BABY 38 572 -34.7% 29.2% -10.3 29 592 530 -15.5% 45.4% -8.7 -11.5%
FASTUM 30 488 -41.7% 1.0% -0.6 18 740 611 -24.4% 2.7% -0.8 -8.6%
IODOMARIN 102 236 -19.2% 20.5% -2.1 18 847 736 -18.5% 7.7% -2.4 -11.0%
LIOTON 23 052 -54.5% 1.4% -1.2 27 719 281 -37.7% 3.6% -2.1 -15.4%
MEZYM 457 849 -51.1% 20.1% -12.3 70 266 215 -46.7% 13.8% -10.4 -21.1%
MIG 400 214 312 -36.4% 2.3% -1.2 27 790 844 -28.2% 2.0% -1 -5.2%
PROSTAMOL 39 631 -47.2% 14.1% -9.8 59 075 766 -40.1% 16.0% -9.8 -10.7%
RESPERO MYRTOL 47 523 -20.8% 7.5% -2 26 701 301 1.6% 8.7% -0.4 0.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 9 477 346 -30.5% 4.6% -1.9 1 969 877 248 -16.6% 4.6% -1.3 -2.4%
DEXALGIN 1 536 819 -17.6% 0.6% -0.1 672 943 718 -5.5% 1.7% -0.3 -0.4%
ESPUMISAN (ADULTS) 4 172 998 -21.5% 52.3% -13.5 2 171 038 015 -11.3% 58.2% -12.2 -1.2%
ESPUMISAN BABY 1 405 653 -15.3% 36.6% -4.7 900 159 231 -7.4% 50.0% -6 -4.4%
FASTUM 1 018 796 -26.4% 1.1% -0.4 540 310 043 -15.8% 2.5% -0.7 -0.4%
IODOMARIN 3 269 142 2.1% 20.5% -0.3 635 726 984 6.5% 9.0% -0.4 3.5%
LIOTON 1 223 933 -27.8% 2.2% -0.6 1 290 604 563 -8.6% 4.6% -1.1 -8.0%
MEZYM 16 872 576 -19.5% 24.9% -4.3 2 582 565 880 -12.2% 17.7% -4.2 -5.4%
MIG 400 8 273 722 -17.2% 3.2% -0.6 983 304 993 -12.9% 2.4% -0.7 -0.4%
PROSTAMOL 1 511 113 -29.3% 17.8% -6.8 2 125 257 728 -21.4% 19.0% -7.7 -2.3%
RESPERO MYRTOL 1 289 004 61.3% 8.3% 2.9 623 980 947 69.8% 8.5% 2.8 5.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 125 448 4.1% 2.8% -0.1 33 904 780 6.7% 3.5% 0.1 6.7%
DEXALGIN 20 014 10.2% 0.4% -0.1 10 482 157 8.4% 1.3% -0.2 24.5%
ESPUMISAN (ADULTS) 53 997 33.9% 39.7% 0.3 36 243 073 46.4% 52.2% 3.1 32.8%
ESPUMISAN BABY 19 676 4.1% 27.3% -4.1 15 366 952 8.0% 43.6% -4 19.6%
FASTUM 16 410 16.6% 1.0% -0.1 10 216 749 19.9% 2.7% -0.1 26.2%
IODOMARIN 60 106 42.7% 20.5% 0.1 11 040 409 41.4% 7.8% 0.4 42.0%
LIOTON 12 579 20.1% 1.4% 0 15 319 148 23.5% 3.5% -0.2 22.5%
MEZYM 232 758 3.4% 19.2% -1.9 36 163 346 6.0% 13.1% -1.4 13.9%
MIG 400 112 930 11.4% 2.2% -0.3 14 817 728 14.2% 1.9% -0.1 24.5%
PROSTAMOL 23 303 42.7% 14.5% 1 35 615 047 51.8% 16.6% 1.6 33.4%
RESPERO MYRTOL 25 387 14.7% 7.4% -0.2 14 353 033 16.2% 8.6% -0.1 17.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 881 320 45.7% 3.1% -0.2 211 916 362 53.0% 3.4% 0 53.3%
DEXALGIN 86 814 27.7% 0.3% 0 42 243 433 24.6% 1.1% 0 29.0%
ESPUMISAN (ADULTS) 241 465 0.3% 41.0% -0.3 141 226 638 7.8% 48.9% 0.6 1.0%
ESPUMISAN BABY 101 055 -2.2% 31.5% -2.3 71 889 362 3.5% 46.8% -0.7 5.1%
FASTUM 67 210 -6.8% 0.8% -0.1 38 269 832 -6.6% 2.2% -0.2 2.4%
IODOMARIN 292 263 -2.5% 21.9% -1.3 53 688 884 -3.2% 8.6% -1.2 3.2%
LIOTON 67 343 -6.9% 1.6% -0.2 79 801 344 -4.4% 4.2% -0.1 2.6%
MEZYM 1 051 039 14.1% 18.6% 0.2 155 837 829 14.1% 12.7% -0.2 12.8%
MIG 400 640 170 14.7% 2.4% -0.3 78 597 858 16.9% 2.0% -0.1 29.0%
PROSTAMOL 102 828 1.0% 13.4% -0.7 143 857 913 2.0% 14.4% -0.6 6.2%
RESPERO MYRTOL 164 285 61.0% 8.2% 1.3 85 489 336 66.1% 9.0% 1.5 36.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs