for Berlin-Chemie

Update: 24.01.2023

Last week: 2 week 2023 (09.01.2023 - 15.01.2023)

Last full month: December 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	125 448	4.1%	2.8%	-0.1	33 904 780	6.7%	3.5%	0.1	6.7%
MoM	881 320	45.7%	3.1%	-0.2	211 916 362	53.0%	3.4%	0	53.3%
YTD	245 954	-60.0%	2.8%	-3.8	65 669 710	-43.4%	3.5%	-2.9	-6.1%
MAT	9 477 346	-30.5%	4.6%	-1.9	1 969 877 248	-16.6%	4.6%	-1.3	-2.4%
DEXALGIN
WoW	20 014	10.2%	0.4%	-0.1	10 482 157	8.4%	1.3%	-0.2	24.5%
MoM	86 814	27.7%	0.3%	0	42 243 433	24.6%	1.1%	0	29.0%
YTD	38 182	-56.1%	0.4%	-0.5	20 154 204	-40.6%	1.4%	-1.1	-5.2%
MAT	1 536 819	-17.6%	0.6%	-0.1	672 943 718	-5.5%	1.7%	-0.3	-0.4%
ESPUMISAN (ADULTS)
WoW	53 997	33.9%	39.7%	0.3	36 243 073	46.4%	52.2%	3.1	32.8%
MoM	241 465	0.3%	41.0%	-0.3	141 226 638	7.8%	48.9%	0.6	1.0%
YTD	94 313	-54.1%	39.6%	-22.3	60 995 339	-38.1%	50.9%	-17.9	-28.2%
MAT	4 172 998	-21.5%	52.3%	-13.5	2 171 038 015	-11.3%	58.2%	-12.2	-1.2%
ESPUMISAN BABY
WoW	19 676	4.1%	27.3%	-4.1	15 366 952	8.0%	43.6%	-4	19.6%
MoM	101 055	-2.2%	31.5%	-2.3	71 889 362	3.5%	46.8%	-0.7	5.1%
YTD	38 572	-34.7%	29.2%	-10.3	29 592 530	-15.5%	45.4%	-8.7	-11.5%
MAT	1 405 653	-15.3%	36.6%	-4.7	900 159 231	-7.4%	50.0%	-6	-4.4%
FASTUM
WoW	16 410	16.6%	1.0%	-0.1	10 216 749	19.9%	2.7%	-0.1	26.2%
MoM	67 210	-6.8%	0.8%	-0.1	38 269 832	-6.6%	2.2%	-0.2	2.4%
YTD	30 488	-41.7%	1.0%	-0.6	18 740 611	-24.4%	2.7%	-0.8	-8.6%
MAT	1 018 796	-26.4%	1.1%	-0.4	540 310 043	-15.8%	2.5%	-0.7	-0.4%
IODOMARIN
WoW	60 106	42.7%	20.5%	0.1	11 040 409	41.4%	7.8%	0.4	42.0%
MoM	292 263	-2.5%	21.9%	-1.3	53 688 884	-3.2%	8.6%	-1.2	3.2%
YTD	102 236	-19.2%	20.5%	-2.1	18 847 736	-18.5%	7.7%	-2.4	-11.0%
MAT	3 269 142	2.1%	20.5%	-0.3	635 726 984	6.5%	9.0%	-0.4	3.5%
LIOTON
WoW	12 579	20.1%	1.4%	0	15 319 148	23.5%	3.5%	-0.2	22.5%
MoM	67 343	-6.9%	1.6%	-0.2	79 801 344	-4.4%	4.2%	-0.1	2.6%
YTD	23 052	-54.5%	1.4%	-1.2	27 719 281	-37.7%	3.6%	-2.1	-15.4%
MAT	1 223 933	-27.8%	2.2%	-0.6	1 290 604 563	-8.6%	4.6%	-1.1	-8.0%
MEZYM
WoW	232 758	3.4%	19.2%	-1.9	36 163 346	6.0%	13.1%	-1.4	13.9%
MoM	1 051 039	14.1%	18.6%	0.2	155 837 829	14.1%	12.7%	-0.2	12.8%
YTD	457 849	-51.1%	20.1%	-12.3	70 266 215	-46.7%	13.8%	-10.4	-21.1%
MAT	16 872 576	-19.5%	24.9%	-4.3	2 582 565 880	-12.2%	17.7%	-4.2	-5.4%
MIG 400
WoW	112 930	11.4%	2.2%	-0.3	14 817 728	14.2%	1.9%	-0.1	24.5%
MoM	640 170	14.7%	2.4%	-0.3	78 597 858	16.9%	2.0%	-0.1	29.0%
YTD	214 312	-36.4%	2.3%	-1.2	27 790 844	-28.2%	2.0%	-1	-5.2%
MAT	8 273 722	-17.2%	3.2%	-0.6	983 304 993	-12.9%	2.4%	-0.7	-0.4%
PROSTAMOL
WoW	23 303	42.7%	14.5%	1	35 615 047	51.8%	16.6%	1.6	33.4%
MoM	102 828	1.0%	13.4%	-0.7	143 857 913	2.0%	14.4%	-0.6	6.2%
YTD	39 631	-47.2%	14.1%	-9.8	59 075 766	-40.1%	16.0%	-9.8	-10.7%
MAT	1 511 113	-29.3%	17.8%	-6.8	2 125 257 728	-21.4%	19.0%	-7.7	-2.3%
RESPERO MYRTOL
WoW	25 387	14.7%	7.4%	-0.2	14 353 033	16.2%	8.6%	-0.1	17.4%
MoM	164 285	61.0%	8.2%	1.3	85 489 336	66.1%	9.0%	1.5	36.2%
YTD	47 523	-20.8%	7.5%	-2	26 701 301	1.6%	8.7%	-0.4	0.1%
MAT	1 289 004	61.3%	8.3%	2.9	623 980 947	69.8%	8.5%	2.8	5.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	245 954	-60.0%	2.8%	-3.8	65 669 710	-43.4%	3.5%	-2.9	-6.1%
DEXALGIN	38 182	-56.1%	0.4%	-0.5	20 154 204	-40.6%	1.4%	-1.1	-5.2%
ESPUMISAN (ADULTS)	94 313	-54.1%	39.6%	-22.3	60 995 339	-38.1%	50.9%	-17.9	-28.2%
ESPUMISAN BABY	38 572	-34.7%	29.2%	-10.3	29 592 530	-15.5%	45.4%	-8.7	-11.5%
FASTUM	30 488	-41.7%	1.0%	-0.6	18 740 611	-24.4%	2.7%	-0.8	-8.6%
IODOMARIN	102 236	-19.2%	20.5%	-2.1	18 847 736	-18.5%	7.7%	-2.4	-11.0%
LIOTON	23 052	-54.5%	1.4%	-1.2	27 719 281	-37.7%	3.6%	-2.1	-15.4%
MEZYM	457 849	-51.1%	20.1%	-12.3	70 266 215	-46.7%	13.8%	-10.4	-21.1%
MIG 400	214 312	-36.4%	2.3%	-1.2	27 790 844	-28.2%	2.0%	-1	-5.2%
PROSTAMOL	39 631	-47.2%	14.1%	-9.8	59 075 766	-40.1%	16.0%	-9.8	-10.7%
RESPERO MYRTOL	47 523	-20.8%	7.5%	-2	26 701 301	1.6%	8.7%	-0.4	0.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	9 477 346	-30.5%	4.6%	-1.9	1 969 877 248	-16.6%	4.6%	-1.3	-2.4%
DEXALGIN	1 536 819	-17.6%	0.6%	-0.1	672 943 718	-5.5%	1.7%	-0.3	-0.4%
ESPUMISAN (ADULTS)	4 172 998	-21.5%	52.3%	-13.5	2 171 038 015	-11.3%	58.2%	-12.2	-1.2%
ESPUMISAN BABY	1 405 653	-15.3%	36.6%	-4.7	900 159 231	-7.4%	50.0%	-6	-4.4%
FASTUM	1 018 796	-26.4%	1.1%	-0.4	540 310 043	-15.8%	2.5%	-0.7	-0.4%
IODOMARIN	3 269 142	2.1%	20.5%	-0.3	635 726 984	6.5%	9.0%	-0.4	3.5%
LIOTON	1 223 933	-27.8%	2.2%	-0.6	1 290 604 563	-8.6%	4.6%	-1.1	-8.0%
MEZYM	16 872 576	-19.5%	24.9%	-4.3	2 582 565 880	-12.2%	17.7%	-4.2	-5.4%
MIG 400	8 273 722	-17.2%	3.2%	-0.6	983 304 993	-12.9%	2.4%	-0.7	-0.4%
PROSTAMOL	1 511 113	-29.3%	17.8%	-6.8	2 125 257 728	-21.4%	19.0%	-7.7	-2.3%
RESPERO MYRTOL	1 289 004	61.3%	8.3%	2.9	623 980 947	69.8%	8.5%	2.8	5.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	125 448	4.1%	2.8%	-0.1	33 904 780	6.7%	3.5%	0.1	6.7%
DEXALGIN	20 014	10.2%	0.4%	-0.1	10 482 157	8.4%	1.3%	-0.2	24.5%
ESPUMISAN (ADULTS)	53 997	33.9%	39.7%	0.3	36 243 073	46.4%	52.2%	3.1	32.8%
ESPUMISAN BABY	19 676	4.1%	27.3%	-4.1	15 366 952	8.0%	43.6%	-4	19.6%
FASTUM	16 410	16.6%	1.0%	-0.1	10 216 749	19.9%	2.7%	-0.1	26.2%
IODOMARIN	60 106	42.7%	20.5%	0.1	11 040 409	41.4%	7.8%	0.4	42.0%
LIOTON	12 579	20.1%	1.4%	0	15 319 148	23.5%	3.5%	-0.2	22.5%
MEZYM	232 758	3.4%	19.2%	-1.9	36 163 346	6.0%	13.1%	-1.4	13.9%
MIG 400	112 930	11.4%	2.2%	-0.3	14 817 728	14.2%	1.9%	-0.1	24.5%
PROSTAMOL	23 303	42.7%	14.5%	1	35 615 047	51.8%	16.6%	1.6	33.4%
RESPERO MYRTOL	25 387	14.7%	7.4%	-0.2	14 353 033	16.2%	8.6%	-0.1	17.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	881 320	45.7%	3.1%	-0.2	211 916 362	53.0%	3.4%	0	53.3%
DEXALGIN	86 814	27.7%	0.3%	0	42 243 433	24.6%	1.1%	0	29.0%
ESPUMISAN (ADULTS)	241 465	0.3%	41.0%	-0.3	141 226 638	7.8%	48.9%	0.6	1.0%
ESPUMISAN BABY	101 055	-2.2%	31.5%	-2.3	71 889 362	3.5%	46.8%	-0.7	5.1%
FASTUM	67 210	-6.8%	0.8%	-0.1	38 269 832	-6.6%	2.2%	-0.2	2.4%
IODOMARIN	292 263	-2.5%	21.9%	-1.3	53 688 884	-3.2%	8.6%	-1.2	3.2%
LIOTON	67 343	-6.9%	1.6%	-0.2	79 801 344	-4.4%	4.2%	-0.1	2.6%
MEZYM	1 051 039	14.1%	18.6%	0.2	155 837 829	14.1%	12.7%	-0.2	12.8%
MIG 400	640 170	14.7%	2.4%	-0.3	78 597 858	16.9%	2.0%	-0.1	29.0%
PROSTAMOL	102 828	1.0%	13.4%	-0.7	143 857 913	2.0%	14.4%	-0.6	6.2%
RESPERO MYRTOL	164 285	61.0%	8.2%	1.3	85 489 336	66.1%	9.0%	1.5	36.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца